Playlist Fundraising Announcement

This blog was used to announce the GivePenny and Spotify integration, which allows users to raise money for charity by adding a song to a Spotify playlist.
This was a completely original GivePenny innovation. I created this blog with a dual purpose: to inform our audience about the new integration, and also to ensure GivePenny rank on page 1 for Google searches of “Playlist Fundraising” - even if a competitor copies our innovation at a later date.
You’ll also find an infographic, which is not only easily shareable on social media, but also ranks in Google Image searches.

You can read the blog here.

Charities and Generation Z - B2B Lead Generation

This blog is aimed at the GivePenny B2B audience - people who work for charities. One of the ways to engage this audience is to focus on longtail keywords relevant only to them.
In this case - how charities can engage younger people. This particular blog ranks on page 1 for multiple search terms related to charities and Generation Z.

Part of the GivePenny content strategy I successfully implemented as Content Manager included B2B lead generation purely through carefully targeted content such as this.

You can read the blog here