GivePenny Blog
GivePenny is a tech-for-good startup who enable users to raise money for charity through app connections.
Their tone of voice is lively and unafraid, but always encouraging. They have a heavy focus on disruption through innovation.
I released blogs on a regular, search-optimised blogs to benefit our site’s SEO and rank for industry-related keywords on SERPs.
CEWE Photoworld Blog
CEWE is the UK branch of Europe's biggest photo printing company,
Their tone of voice is professional but emotive, and their target audience encompasses both professional photographers and passionate photography hobbyists.
The blog is released on a regular weekly schedule, to benefit the main site's SEO, as well as providing engaging content to filter through emails and social media.
Find Me a Gift Blog
Like it says on the tin - Find Me a Gift is an online retailer that specialises in giftware.
Find Me a Gift has a bouncy, upbeat tone of voice. They stock gift products suited to a wide range of budgets, and encourage a warm, lighthearted and sometimes very cheeky company persona.
At the time of writing, the purpose of the blogs were to increase traffic from social media and encourage sharing and interaction with social posts.